Launch Your Supplement Brand | Free Consultation
Launch Your Supplement Brand | Free Consultation
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The U.S. nutraceutical market is thriving, but with growth comes greater scrutiny. The FDA and FTC continue to monitor supplement brands closely for mislabeling, false claims, and cGMP violations. At the same time, major retailers—especially Amazon—have implemented stricter testing and verification requirements.
In 2025, compliance isn’t just about avoiding penalties. It’s a competitive advantage. Brands that can demonstrate transparency, testing, and adherence to regulations are more likely to gain consumer trust and remain on retail shelves.
Amazon has become a dominant supplement channel—and one of the strictest. As of 2024–2025,
Amazon requires:
Failure to comply can result in delisting or permanent account suspension.
The risks are real:
Compliance is no longer optional—it is the foundation of long-term success.
COAs from accredited labs are essential for Amazon and consumer trust.
Document evidence supporting all claims to satisfy FDA and FTC.
NSF, Organic, Halal, and Kosher certifications provide credibility and open distribution channels.
Marketing, sales, and customer service staff should understand compliance basics to avoid overpromising.
At Health Genesis, compliance is built into our process:
In 2025, compliance is the line between growth and risk. Brands that prioritize testing, transparency, and regulatory alignment will not only stay in business—they’ll thrive in a competitive landscape.
This article is for informational purposes only and does not constitute medical advice. Always consult with a qualified healthcare professional before starting any new supplement regimen.
Need Help With Supplement Compliance?
Health Genesis is your partner in compliant, innovative formulation and manufacturing. Our expertise in botanical supplements, combined with state-of-the-art production capabilities and regulatory knowledge, positions your brand for long-term success in the adaptogen and mushroom market.
Contact Health Genesis today to discuss your formulation ideas and discover how we can bring your vision to market with quality, compliance, and innovation.
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