Product Overview
Vitamin A and D is a fat-soluble vitamin combination that pairs retinyl palmitate (a preformed, active form of vitamin A) with cholecalciferol (vitamin D3) in a single softgel.* This pairing reflects a long manufacturing tradition in the vitamin industry — vitamin A and D have historically been combined since both are fat-soluble, both were originally sourced together from fish liver oils, and both play complementary roles in immune and skeletal health.* Modern versions of this formula typically use separately sourced, standardized A and D3 raw materials rather than crude fish liver oil, allowing for more precise potency control.*
Vitamin A supports normal vision, immune function, and skin health, while vitamin D supports calcium absorption and bone density along with its own immune-supporting role.* Combining the two nutrients in one softgel gives brands a formula that speaks to both immune support and structural health (skin, eyes, and bones) in a single product, which has historically made it a popular general wellness SKU, particularly among older consumers and those with limited dietary variety.*
How Brands Use Vitamin A and D
- Positioned as a classic combination immune and general wellness softgel
- Common in senior-focused and legacy-style multivitamin product lines
- Softgel format suits the fat-soluble nature of both nutrients for efficient absorption
- Often manufactured at conservative, well-established potency ratios for broad safety margin
- Appeals to consumers seeking a simple, familiar two-nutrient formula rather than a full multivitamin
Because both vitamin A and vitamin D are fat-soluble and can accumulate in the body at very high intakes, brands should work with a formulator to set appropriate potencies rather than simply maximizing dose per serving — this is a formula where conservative, well-established ratios are typically preferred over aggressive potency claims. Softgel remains the standard format for this combination given its long history in the category.
Health Genesis manufactures Vitamin A and D softgels at our family-owned, FDA-registered facility in Davie, Florida, holding both GMP and NSF certification. With over 25 years of experience formulating fat-soluble vitamin combinations, our team can help you set appropriate potencies for this classic formula, backed by low minimum order quantities and in-house label design.
What forms of vitamin A and D are used in this formula?
We formulate with retinyl palmitate for vitamin A and cholecalciferol (D3) for vitamin D, both standardized raw materials rather than crude fish liver oil, for consistent, predictable potency.
Why are vitamin A and D combined instead of sold separately?
The pairing has a long history in the supplement industry because both are fat-soluble nutrients with complementary immune and structural health roles; many brands still request this classic combination as a simple two-nutrient wellness product.
Are there potency limits I should know about for this combination?
Because both vitamin A and D are fat-soluble and can accumulate in the body at high intakes, we help brands select conservative, well-established potency ratios rather than maximizing dose — our formulation team will walk you through appropriate options.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Additional Information
Why Choose Health Genesis
Industry-Leading Private Label Supplement Manufacturing
FDA-Registered & GMP-Certified
Health Genesis operates a fully FDA-registered, GMP-compliant manufacturing facility. Every product undergoes rigorous testing at multiple stages.
Low Minimum Order Quantities
Our accessible MOQs make private label supplements feasible for emerging brands. Test market demand without committing to massive inventory.
Fast Turnaround Times
Our efficient production processes deliver your products quickly. Most orders ship within 2-4 weeks after approval.
Complete Private Label Services
From formulation consultation to fulfillment, we handle everything. Focus on growing your brand while we handle manufacturing.
Quality You Can Trust
Every batch undergoes comprehensive testing: identity, purity, potency, heavy metals, and microbial testing. Third-party lab results available.
Expert Support Team
Our experienced team guides you through label design, regulatory compliance, and production. We're here to help you succeed.

