Product Overview
Vitamin A supplements are most commonly manufactured using retinyl palmitate, a preformed, fat-soluble form of vitamin A that the body can use directly without the conversion step required by plant-based provitamin A carotenoids like beta carotene.* Retinyl palmitate is typically produced synthetically to a standardized potency, measured in international units (IU) or micrograms of retinol activity equivalents (RAE), giving manufacturers precise control over dosing in a softgel format.*
Preformed vitamin A supports normal vision (particularly in low-light conditions), immune system function, and the maintenance of healthy skin and mucous membrane tissue.* Because it is fat-soluble and delivered in an already-active form, retinyl palmitate is often chosen over beta carotene when a brand wants a formula with a guaranteed, direct vitamin A dose rather than relying on the body’s variable conversion of a provitamin A precursor.*
How Brands Use Vitamin A
- Standalone softgels for vision, skin, and immune support positioning
- A common component of comprehensive multivitamin formulas
- Chosen over beta carotene when a guaranteed, direct-acting vitamin A dose is the priority
- Often paired with vitamin D in classic fat-soluble combination softgels
- Formulated at conservative, well-established potencies given vitamin A’s fat-soluble storage in the body
Because preformed vitamin A can accumulate in the body at very high intakes, brands should set potencies conservatively and rely on established industry dosing ranges rather than pushing for maximum milligram claims — our formulation team can help identify an appropriate, well-supported potency for your target audience. Softgel is the standard format for retinyl palmitate given its fat-soluble nature.
Health Genesis manufactures Vitamin A softgels at our FDA-registered, GMP-certified, and NSF-certified facility in Davie, Florida. Our family-owned company brings more than 25 years of vitamin manufacturing experience to every formula, and we offer low minimum order quantities along with in-house label design so brands of any size can bring a properly dosed vitamin A product to market.
What is the difference between this Vitamin A product and Beta Carotene?
This product uses retinyl palmitate, a preformed and directly active form of vitamin A, while our Beta Carotene product is a provitamin A precursor the body converts to vitamin A as needed — retinyl palmitate gives a guaranteed direct dose, while beta carotene offers a more self-regulating conversion pathway.
What potency of Vitamin A is standard for this softgel?
We formulate at established, conservative industry-standard potencies given vitamin A’s fat-soluble nature; let us know your target audience and label claim and we’ll confirm an appropriate dose.
Can Vitamin A be combined with other nutrients in a custom formula?
Yes, vitamin A is frequently paired with vitamin D, vitamin E, or zinc in combination softgels — our team can help design a multi-nutrient formula around a vitamin A base.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Additional Information
Why Choose Health Genesis
Industry-Leading Private Label Supplement Manufacturing
FDA-Registered & GMP-Certified
Health Genesis operates a fully FDA-registered, GMP-compliant manufacturing facility. Every product undergoes rigorous testing at multiple stages.
Low Minimum Order Quantities
Our accessible MOQs make private label supplements feasible for emerging brands. Test market demand without committing to massive inventory.
Fast Turnaround Times
Our efficient production processes deliver your products quickly. Most orders ship within 2-4 weeks after approval.
Complete Private Label Services
From formulation consultation to fulfillment, we handle everything. Focus on growing your brand while we handle manufacturing.
Quality You Can Trust
Every batch undergoes comprehensive testing: identity, purity, potency, heavy metals, and microbial testing. Third-party lab results available.
Expert Support Team
Our experienced team guides you through label design, regulatory compliance, and production. We're here to help you succeed.

