Product Overview
Probiotic supplements deliver live microorganisms — most often strains of Lactobacillus and Bifidobacterium — intended to supplement the population of beneficial bacteria naturally found in the digestive tract. These live cultures are cultivated, stabilized, and encapsulated using strain-specific processing methods designed to protect viability through manufacturing, shelf storage, and transit through stomach acid.
Probiotics are formulated in many forms across the supplement industry, but capsules remain one of the most common delivery methods because they allow for enteric or delayed-release coating options that help protect live cultures until they reach the intestines.* Probiotic supplements are commonly used to support digestive balance and, because a large portion of immune activity is associated with the gut, are frequently formulated with immune support as a secondary positioning.*
Formulation Decisions for a Private Label Probiotic
- Strain selection (single-strain vs. multi-strain blends) based on your brand’s positioning
- CFU (colony-forming unit) count per serving, commonly ranging from 1 billion to 50+ billion
- Capsule, tablet, powder, or gummy format depending on target audience and shelf-stability needs
- Delayed-release or enteric-coated capsules to help protect live cultures through stomach acid
- Shelf-stable strain technology for brands that want to avoid refrigeration requirements
Probiotic formulation involves more moving parts than many other supplement categories — strain sourcing, CFU guarantee method, and format all affect cost and shelf life — so private label brands benefit from working directly with a manufacturer’s formulation team rather than choosing components independently.* Health Genesis produces probiotic supplements in capsule, tablet, powder, and gummy formats, guiding brands through strain, CFU, and format decisions from concept through launch.
Health Genesis has made gut health and digestive supplements for private label brands for over 25 years from our family-owned, FDA-registered, GMP-certified, and NSF-certified Florida facility. Our team walks new and existing brands through strain selection, CFU count, and format choice, backed by low minimum order quantities and in-house label design.
How is the CFU count guaranteed on a private label probiotic?
CFU can be guaranteed either at time of manufacture or through expiration date; we’ll walk you through the difference and help you choose stabilized strains that support the guarantee you want on your label.
Does a probiotic supplement need to be refrigerated?
Not necessarily — many modern probiotic strains are shelf-stable and don’t require refrigeration, which we can factor into strain selection if your distribution plan doesn’t support cold-chain shipping.
What’s the minimum order quantity for a private label probiotic formula?
We offer low minimum order quantities across capsule, tablet, powder, and gummy probiotic formats, making it practical for new gut-health brands to launch and scale.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Additional Information
Why Choose Health Genesis
Industry-Leading Private Label Supplement Manufacturing
FDA-Registered & GMP-Certified
Health Genesis operates a fully FDA-registered, GMP-compliant manufacturing facility. Every product undergoes rigorous testing at multiple stages.
Low Minimum Order Quantities
Our accessible MOQs make private label supplements feasible for emerging brands. Test market demand without committing to massive inventory.
Fast Turnaround Times
Our efficient production processes deliver your products quickly. Most orders ship within 2-4 weeks after approval.
Complete Private Label Services
From formulation consultation to fulfillment, we handle everything. Focus on growing your brand while we handle manufacturing.
Quality You Can Trust
Every batch undergoes comprehensive testing: identity, purity, potency, heavy metals, and microbial testing. Third-party lab results available.
Expert Support Team
Our experienced team guides you through label design, regulatory compliance, and production. We're here to help you succeed.

