Pau D'Arco

Pau D'Arco comes from the inner bark of Tabebuia impetiginosa (also known as Handroanthus impetiginosus), a large flowering tree native to the rainforests and savannas of Central and South America, where it has a long history of traditional use among indigenous communities. The inner bark contains naturally occurring naphthoquinone compounds, including lapachol, and private label capsules are typically made from ground inner bark powder or a concentrated bark extract. Pau d'arco is traditionally associated with general immune support and has a recognized place in South American herbal traditions.

As a lesser-known botanical to many U.S. consumers compared to ingredients like echinacea or elderberry, pau d'arco appeals particularly to brands positioning themselves around traditional or lesser-explored global herbal medicine traditions.

How Brands Use Pau D'Arco

• Formulated as inner bark powder or concentrated extract capsules for immune-support product lines
• Positioned within antioxidant and general wellness categories alongside its traditional immune-support association
• Marketed on its distinctive South American traditional-use origin story
• Offered in vegan capsule shells since the bark material is entirely plant-derived
• Used as a differentiating SKU for brands wanting a less commonly available immune-support botanical

Private label brands should confirm with their supplier whether the product is formulated from whole inner bark powder or a concentrated extract, since this affects both potency per capsule and cost, and should request botanical identity documentation given that pau d'arco has historically been subject to some sourcing and adulteration concerns in the raw materials trade. Because this ingredient is less universally recognized than mainstream immune botanicals, brands often pair marketing content with some consumer education about its traditional South American use.

Pau d'arco can serve as a standout SKU for wellness brands looking to differentiate their immune-support line from more common echinacea- or elderberry-based competitors already crowding that shelf space.

Health Genesis Corporation manufactures private label Pau D'Arco capsules at our FDA-registered, GMP-certified, NSF-certified facility in Davie, Florida. As a family-owned manufacturer with over 25 years of botanical sourcing and formulation experience, we verify inner bark authenticity, provide full batch documentation, and support brands with low minimum order quantities and in-house label design.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.