Astaxanthin
Our private label Astaxanthin provides powerful antioxidant support for cellular protection and healthy aging. Cornerstone wellness category as consumers understand oxidative stress. Popular for cardiovascular health, skin protection, and anti-aging. Standardized extracts with GMP manufacturing for verified potency.
Product Overview
Astaxanthin is a naturally occurring reddish-orange carotenoid pigment, most commonly derived from the microalgae Haematococcus pluvialis, which produces the compound as a protective response to environmental stress. It is one of the most potent carotenoid antioxidants used in dietary supplements and is responsible for the natural pink-red coloring seen in salmon, shrimp, and other organisms that consume astaxanthin-producing algae in the wild.
For supplement use, Haematococcus pluvialis algae is cultivated, harvested, and processed to extract and concentrate the astaxanthin, which is then oil-suspended and encapsulated into a softgel, a format that supports both stability and absorption of this fat-soluble compound.
How Brands Use Astaxanthin
- Positioned within the antioxidant, healthy-aging, and skin-support supplement categories
- Marketed for its role in supporting the body's natural defense against oxidative stress
- Softgel format supports absorption of this fat-soluble carotenoid
- Natural astaxanthin sourced from Haematococcus pluvialis is a key differentiator from synthetic sources
- Appeals to consumers interested in eye, skin, and cardiovascular wellness support
Private label brands sourcing astaxanthin should confirm whether the material is naturally derived from Haematococcus pluvialis algae versus synthetic astaxanthin (commonly used in aquaculture feed but generally viewed as lower-value for human supplements), since this distinction matters significantly to informed antioxidant-supplement consumers and should be reflected clearly on the label.
Because astaxanthin is potent even at low doses, typical softgel potencies range from around 4 mg to 12 mg per serving; brands should discuss target dosing with the formulation team based on their positioning and any comparable products in the category.
Health Genesis Corporation encapsulates Astaxanthin softgels at our FDA-registered, GMP-certified, NSF-certified facility in Davie, Florida. Our family-owned manufacturing team, with 25+ years of experience in specialty antioxidant ingredients, helps brands verify natural sourcing, keeps minimum order quantities workable for a premium softgel product, and offers in-house label design.
Is this astaxanthin naturally sourced or synthetic?
This product uses natural astaxanthin derived from Haematococcus pluvialis microalgae rather than synthetic astaxanthin, and we can provide sourcing documentation confirming the natural origin for your label claims.
What dosage of astaxanthin is typical for a softgel formula?
Common softgel potencies range from roughly 4 mg to 12 mg of astaxanthin per serving; our formulation team can help you select an appropriate dose based on your brand positioning.
What is the minimum order quantity for a private label astaxanthin softgel?
Softgel minimum order quantities vary by potency and any additional customization; Health Genesis works to keep these accessible for brands entering the antioxidant supplement category.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Additional Information
Why Choose Health Genesis
Industry-Leading Private Label Supplement Manufacturing
FDA-Registered & GMP-Certified
Health Genesis operates a fully FDA-registered, GMP-compliant manufacturing facility. Every product undergoes rigorous testing at multiple stages.
Low Minimum Order Quantities
Our accessible MOQs make private label supplements feasible for emerging brands. Test market demand without committing to massive inventory.
Fast Turnaround Times
Our efficient production processes deliver your products quickly. Most orders ship within 2-4 weeks after approval.
Complete Private Label Services
From formulation consultation to fulfillment, we handle everything. Focus on growing your brand while we handle manufacturing.
Quality You Can Trust
Every batch undergoes comprehensive testing: identity, purity, potency, heavy metals, and microbial testing. Third-party lab results available.
Expert Support Team
Our experienced team guides you through label design, regulatory compliance, and production. We're here to help you succeed.
