Description
Ashwagandha (Withania somnifera) is one of the most important herbs in Ayurvedic medicine, where it has been used for over 3,000 years as a Rasayana (rejuvenator) to promote physical and mental health, restore balance, and increase longevity.* Classified as an adaptogen, ashwagandha helps the body adapt to various stressors—physical, chemical, and biological—by supporting the body’s stress response systems and promoting homeostasis.* The root of the ashwagandha plant contains bioactive compounds including withanolides, which are believed responsible for many of the herb’s health-supporting properties.*
Modern clinical research has extensively investigated ashwagandha’s adaptogenic effects and stress-supporting properties.* Studies suggest ashwagandha may help support healthy cortisol levels already within normal range, promote a balanced stress response, and support overall resilience to occasional stress and fatigue.* Research also indicates potential benefits for supporting cognitive function, physical performance and endurance, sleep quality, and supporting healthy thyroid function.* Ashwagandha’s multifaceted effects make it appealing to consumers seeking comprehensive stress management and energy support without stimulants.*
The adaptogen market has experienced explosive growth as modern lifestyles create chronic stress exposure and consumers seek natural approaches to managing stress’s effects on health and wellbeing.* Ashwagandha leads the adaptogen category due to its extensive traditional use, growing research base, and broad range of applications.* Quality considerations include standardization for withanolide content (typically 2.5-5%), use of root extract rather than leaves, and full-spectrum extracts that preserve the herb’s natural compound profile.*
For your private label brand, ashwagandha represents a high-growth opportunity in the stress management and energy support categories. With standardized root extracts, GMP manufacturing, and verified withanolide content, you can offer customers a premium adaptogenic supplement that addresses top wellness priorities including stress resilience, mental clarity, and sustained energy without jitters or crashes.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.