Launch Your Supplement Brand | Free Consultation

Menopause & Beyond – Science-Backed Formulas for Midlife Women

Share this post

LinkedIn
Facebook
X

Table of Contents

A Growing Market with Unmet Needs

Menopause impacts over 50 million women in the U.S., yet the supplement industry has historically underserved this demographic. In 2025, that’s changing.

Menopause-focused supplements are finally moving from niche products to mainstream solutions that prioritize science, safety, and inclusivity.

What Women Want

  • Relief from symptoms like hot flashes, sleep issues, and mood swings.
  • Support for sexual health, including libido and vaginal comfort.
  • Long-term health benefits around bone density, cardiovascular health, and cognition.

Leading Ingredients in Menopause Support

Stress resilience and sleep support.

2. Saffron Extract

Clinical evidence for mood balance.

Hormone balance support.

Libido and sexual wellness.

Bone health and density.

Innovation Opportunities

  • Combination formulas that address multiple concerns (e.g., stress + bone health).
  • Convenient formats like gummies or powders for daily compliance.
  • Beauty integration (collagen, HA) for skin and hair support.
Adult women walking

Compliance Considerations

Menopause claims are sensitive. Avoid “treats menopause symptoms” or disease-related claims. Stick to:

  • “Supports healthy mood balance”
  • “Promotes sleep quality”
  • “Helps maintain bone strength”

Market Outlook

The global menopause market is projected to exceed $20 billion by 2030, with supplements as a major growth driver.

How Health Genesis Supports Menopause Formulas

  • Custom multi-ingredient formulations backed by clinical research
  • Capsule, powder, and gummy manufacturing
  • Third-party testing to meet Amazon and retail standards
  • Regulatory guidance for compliant menopause claim

 

Menopause supplements are poised for rapid expansion in 2025.  Brands that deliver science-backed, holistic solutions will earn the trust of midlife women and their healthcare providers.

This article is for informational purposes only and does not constitute medical advice. Always consult with a qualified healthcare professional before starting any new supplement regimen.

Looking to launch a menopause formula?

Health Genesis provides the expertise to create compliant, effective, and market-ready products.