Description
Melatonin is a hormone naturally produced by the pineal gland in the brain that plays a central role in regulating the body’s circadian rhythm—the internal biological clock that governs sleep-wake cycles.* Melatonin production increases in response to darkness, signaling to the body that it’s time to prepare for sleep, and decreases with light exposure, promoting wakefulness.* This hormone doesn’t cause sleep directly; rather, it helps regulate the timing of sleep by promoting relaxation and signaling that it’s an appropriate time for sleep.* Factors including age, stress, shift work, jet lag, artificial light exposure (particularly blue light from electronic devices), and certain medications can disrupt natural melatonin production.*
Research has extensively investigated melatonin supplementation for supporting various aspects of sleep health.* Studies suggest melatonin may help reduce the time it takes to fall asleep, support sleep quality, and help adjust the sleep-wake cycle in situations like jet lag or shift work.* Beyond sleep applications, melatonin functions as a potent antioxidant, scavenging free radicals and supporting cellular health.* Research also suggests potential benefits for immune function and supporting the body’s natural circadian rhythm disruptions caused by travel or irregular schedules.* Melatonin’s effects are dose-dependent, with lower doses (0.5-3 mg) often as effective as higher doses for many individuals, though optimal dosing varies based on individual needs and applications.*
The sleep supplement market has grown substantially as sleep quality concerns affect increasing numbers of consumers seeking natural alternatives to support restful sleep without next-day grogginess.* Modern lifestyle factors—stress, irregular schedules, electronic device use before bed, and 24/7 connectivity—have made sleep support products essential rather than optional for many consumers.* The market shows consistent year-round demand with some seasonal increases during stressful periods.*
For your private label brand, melatonin represents a high-demand sleep support product with broad consumer recognition. With various potency options (from 1 mg to 10 mg), multiple delivery formats including fast-acting and time-release formulations, and GMP manufacturing, you can provide customers with an effective sleep support supplement addressing widespread sleep quality concerns and sustained market demand.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.